It's easy to fall into reactive mode when building a business, whether as a solopreneur, a custom clothier, or a creative professional.

It’s tempting to target the first group and educate the market. After all, many people wear off-the-rack clothing and would benefit from customs, but convincing them is a long game.

In creative circles, there’s a long-standing belief in the myth of the lone genius—the idea that the greatest works of art, literature, or innovation are the result of solitary, uniquely gifted individuals.

The late Charles Bukowski was a character, but the man had a way with words. A way to stir emotions. In regards to style, he thought it was the answer to everything.

How we show up every day tells our story. Despite what we often believe, storytelling and wardrobe building are not innate abilities. They are skills anyone—from marketers and finance professionals to parents and educators—can and should master.

Our wardrobe is our most persuasive tool. It’s a story we tell ourselves and the world around us every day, without even speaking a word.

When it comes to anything menswear-related, the best advice I can give is this. Define perfection…then build toward it.

Who would you point to if you had to pick one person in Hollywood to teach your son how to dress?

When a customer wants to get a wardrobe project off the ground, there is often confusion about how to achieve this goal.

Plans are a necessary starting point for any project. And when it comes to wardrobe - planning is essential, especially since we coordinate around seasons and situations.

When we're young and learning to play board games, we start with the basic rules, we learn just enough to play and have fun.

Whatever it is you're trying to grow...it's impossible to think about that success without the intention to grow.  

No matter what project we’re embarking on, it’s tempting to lower the bar to ensure a successful outcome before we begin.

While it may be tempting to go for an inexpensive clothing option, it's essential to weigh this against the potential long-term costs, which can far exceed the initial savings.

One of the most challenging yet simple questions to ask when adding to the wardrobe is, “What is this for”?

At this point, we all understand you're not just wearing clothes; you're curating an image—a personal brand.

As society moves quicker, the more time becomes a luxury.

Because sometimes giving the wrong answer is worse than having none at all.

Are you wondering how to scale your business and build a lasting brand? One word: Community.

Today, I want to pull back the curtain and reveal the reality that every entrepreneur faces but few openly discuss.