Who Should You Sell First?
When I first started selling custom clothing, I realized pretty quickly that there were a few different types of potential clients I could go after:
People who don’t know the value of custom clothing yet.
People who are looking for a trusted clothier.
People who already wear custom and know precisely what they want.
It’s tempting to target the first group and educate the market.
After all, many people wear off-the-rack clothing and would benefit from customs, but convincing them is a long game.
You have to shift their mindset before selling them anything, which takes time (and money).
Instead, you’re better off starting with the low-hanging fruit—clients who already understand the value of custom and are actively searching for a clothier.
These people are typing “custom suits near me” or “bespoke tuxedo” into Google.
They already know what they want.
You just need to show up.
And here’s an added benefit: the people buying custom tend to be of higher net worth.
They value quality, have the budget for it, and are less likely to nickel-and-dime you on price.
These are the kinds of clients who can help you build a profitable business faster.
The first group (those who don’t know they need you yet) can come later, once you have the budget and marketing systems to educate them.
But in the beginning?
Focus on the most straightforward wins.
Build a solid foundation with ready-to-buy clients, and you’ll have the momentum (and revenue) to expand when the time is right.